The Samqor blog
Ideas on building a modern, unified revenue engine.
Multi-touch attribution explained (and why it needs one platform)
First touch, last touch, linear, data-driven — a plain-English guide to attribution models and how to tie marketing spend to revenue.
Lead scoring in 2026: from point systems to AI probability
A guide to modern lead scoring — fit vs engagement, why rules-based models plateau, and how AI scoring improves accuracy.
How to reduce sales tool sprawl (and what to consolidate first)
Tool sprawl quietly drains budget and focus. A practical framework for auditing your stack and consolidating without disruption.
What is RevOps? A practical guide to Revenue Operations in 2026
Revenue Operations aligns marketing, sales and success under one function. Here's what RevOps is, why it matters, and how to build it.
Next-best-action: how AI helps reps sell the right thing next
A practical look at AI next-best-action in sales — what it is, why it beats static task lists, and how to trust it.
Custom objects: how to model your business in your CRM (no code)
Custom objects turn a rigid CRM into a platform. Here's what they are, when to use them, and how to design them well.
Why an all-in-one revenue platform beats a stitched-together stack
The hidden cost of running a dozen GTM tools — and how a unified revenue platform cuts spend, complexity and blind spots.